Circular economy - action plan for a cleaner and more competitive Europe
By building on the single market and exploiting the potential of digital technologies, the circular economy can strengthen the EU's industrial base and encourage the creation of new business models among SMEs. Innovative models based on a device for rapprochement with customers, mass customization, sharing and collaborative economics can contribute not only to accelerating the circular economy, but also dematerialization of our economy and reducing dependence on primary materials.